Skims offers refunds for criticised $148 advent calendar

Skims, the shapewear and clothing brand co‑founded by Kim Kardashian, is offering full refunds to customers who bought its $148 (£110) advent calendar after widespread criticism on social media.

The accessories calendar, marketed as providing “twelve days of fun surprises”, was mocked for the perceived low quality of items such as hair clips and keychains, with some users likening the contents to objects found behind a sofa.

A Skims spokesperson told media outlets that “for some, the calendar didn’t meet expectations” and that the company has “personally contacted every customer” to offer a full refund or a credit toward other products.

Commentators noted the backlash reflects a broader trend of consumer disappointment with unboxing videos and high‑priced novelty items. Market‑research analysts highlighted that while advent calendars remain popular, shoppers expect the contents to justify the price.

Source: BBC News. Photo: Nati / Pexels.